Catie Harriss ’06 has taken a new role at Hewlett Packard as the InkJet Systems Experience and Design Manager. Her charter is to work across all of the inkjet printer subbrands to develop and instill a repeatable customer experience-centric process for creating and developing new products and business models. In building this process, Catie is drawing upon many of the marketing and business strategy fundamentals she learned at Rady.
One successful implementation of the customer experience design process can be seen in the recent launch of Catie’s latest product, the HP Photosmart A826 home photo center. By designing with a laser focus on the busy, multitasking mom in the kitchen, Catie led the product development team to create what is being called “a true breakthrough in home photo printing” by industry analysts and reviewers.
In addition to applying her experience design process at HP, Catie provides strategy consulting in the areas of market segmentation, value proposition creation, and experience-based design to non-competitive outside companies. If you know of an organization who would like to refocus on the customer, energize their teams, and create breakthrough offerings, contact Catie at firstname.lastname@example.org or 858-204-8314.