Rady 2006 classmates Niall O’Donnell, Greg Stein, and Robert Welborn recently collaborated on a paper with Beyster Institute Director Ray Smilor that was published in Economic Development Quarterly. Nicely done, gentlemen.
Here’s the article abstract:
This article examines the drivers that have shaped a more proactive and entrepreneurial approach to the creation of high-technology centers through three detailed case studies of research universities: the University of California, San Diego; the University of Texas at Austin; and the University of North Carolina-Chapel Hill, North Carolina State University, and Duke University in Research Triangle Park. The cases show the importance of committed leadership, the power of a mobilizing event, the influence of an organization that can effect change, the acceleration that can come from the arrival of key corporations, the value of compelling role models, the impact of financial resources, and the benefit of a tolerant mind-set. Above all, they highlight the critical importance of a research university that can serve as instigator; promoter; collaborator; and magnet for talent, technological innovation, and entrepreneurial activity.
Rady Marketing and Communication recently announced that the program has entered into two new partnerships with San Diego-based companies that share brand attributes of the Rady School. First, Palomar Mountain Premium Spring Waterand Rady will partner to provide speaker and special event bottled water under the Rady brand. Palomar is the only pure spring water bottled in San Diego County.
Rady will also partner with Mission Playground, the San Diego apparel company founded on environmentally conscious and globally mindful designs, to design, develop and distribute a limited edition t-shirt and hooded sweatshirt to students and alumni. More details of availability and ordering process will be announced later this month.
If you’d like to help in the selection of 4 designs for t-shirts and sweatshirts, please attend one of the following sessions:
Friday October 5th @ 11.45pm in the Library
Monday October 8th @ 12.00 in the Library
Kim Kennedy contributed this post.
UCSD’s alumni magazine recently profiled the Rady School in an article called ‘Cutting Edge‘. Although the piece doesn’t contain any revelations for Rady alumni, the photography of Otterson is great and there are several student profiles on the second page.
The Full-Time 2007 time capsule needs your contributions before mid-October, when it will be set into the ground alongside the Flex ’06 and ’07 capsules. Time capsules for each class are placed in the pavers of Alumni Walk along the south side of Otterson Hall. You have likely noticed the stone markers in the sidewalk heading west, one for each class. The capsules undergo professional preservation in order to be reopened at a milestone reunion many years later.
All submissions to the FT07 time capsule should go to Nick Boyle ’07, our Alumni Board Advancement Chair. The Flex ’06 capsule included news articles, hundreds of photos, a Motorola Razr phone, a power strip from the cells of Pepper Canyon, and other entertaining symbols of the class experience.
Get your goods in soon! The 3-class time capsule sinking will take place at the upcoming Octoberfest event with alumni and current students late next month.
Catie Harriss ’06 has taken a new role at Hewlett Packard as the InkJet Systems Experience and Design Manager. Her charter is to work across all of the inkjet printer subbrands to develop and instill a repeatable customer experience-centric process for creating and developing new products and business models. In building this process, Catie is drawing upon many of the marketing and business strategy fundamentals she learned at Rady.
One successful implementation of the customer experience design process can be seen in the recent launch of Catie’s latest product, the HP Photosmart A826 home photo center. By designing with a laser focus on the busy, multitasking mom in the kitchen, Catie led the product development team to create what is being called “a true breakthrough in home photo printing” by industry analysts and reviewers.
In addition to applying her experience design process at HP, Catie provides strategy consulting in the areas of market segmentation, value proposition creation, and experience-based design to non-competitive outside companies. If you know of an organization who would like to refocus on the customer, energize their teams, and create breakthrough offerings, contact Catie at email@example.com or 858-204-8314.
Students, faculty, staff and alumni of the Rady School are invited to attend the 5th Annual Classic Cars for Classic Kids to benfit the Preuss School at UCSD. The event will be held on Friday, October 26th at Evan’s Garage, a family-owned museum featuring a world class collection of classic cars and antiques. For more information please contact Maryann Lapthorn at mlapthorn_at_ucsd.edu.
Ravi Adusumilli ’07 and his wife Swapna recently welcomed a new member to their family. Ravi, who has returned to work at HP, offered the following update about her birth:
Our little princess “Sanvi” was born on July 3rd at 11:27 PM. Sanvi showed up almost 2 months earlier than expected. Until then, both parents were proud of their timing that Sanvi would arrive after graduation allowing her dad to focus on his MBA. But Sanvi had other ideas and came early in order to see her dad graduate.
After spending about 3 weeks in the hospital, Sanvi is now home, weighs about 6 lbs and is growing well. She sleeps for most of the day but likes to keep her parents up all night.
– Ravi & Swapna Adusumilli